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Garment brand Chennis all set to go pan-India

Sivaraj Spinning targets Rs. 100-crore retail turnover by 2020. The garment division of Sivaraj Spinning Mills, an integrated textile company based out of Coimbatore, is eyeing an Rs. 100-crore turnover from its domestic retail business by 2020, a top official said. The company announced an expansion plan for its retail business under the Chennis brand. Subrata Pal, chief executive officer,Chennis, told The Hindu that the 10-year-old brand currently has menswear, womenswear and children’s wear. However, the company would largely focus on menswear for now bringing out a range of outerwear, inner wear, ethnic wear and a bit of sports wear. The plan is to increase the number of company-owned outlets to 30 by the end of the current financial year. More stores would be opened in Chenani, Bengaluru and Hyderabad expanding to Ahmedabad, Pune, and Mumbai later this year. “We are present mainly in Tamil Nadu, Andhra Pradesh, and Karnataka and in tier-two cities,” said Mr. Pal. Integrating technology “We will expand to the metros and move to the western States this year. “We are also changing the look and experience at the stores by integrating technology,” he said. Chennis is sold in 800 multi-brand outlets and this would increase to 3,500 by the end of this year. With the large format stores, the company is looking at selling its own brand of products and co-branding. “We are working with three to four retailers and will increase to 15 retailers, which will give us presence in 700 stores,” he added. The company will be selling through five major e-commerce portals within a month. At present, 10% of the group’s turnover comes from retail business. The company’s plan is to take this to 32% by 2020 and have a pan-India presence, Mr. Pal added.